Cool, cosmopolitan, crowded, constantly evolving … the Big Apple blends big-city splendor with small-town charm. Amid Gotham's iconic landmarks and towering skyscrapers, you'll experience a vibrant culture permeating each of the city's distinctive neighborhoods and boroughs. Follow trendsetters to the East Village and Brooklyn to check out indie boutiques, iconic bakeries and trendy coffee shops. Afterward, peruse the racks of the sleek shops lining Fifth Avenue, admire the cutting-edge art collections at the MoMa and the Met, catch a memorable show on Broadway or sit down for a meal at the latest "it" restaurant. As the most populous city in the U.S. — set at the forefront of food, fashion and the arts — NYC requires stamina. But don't let the Big Apple's frenetic sights and sounds intimidate you from soaking up its grandeur. Wander through the concrete jungle and you'll discover roaring taxicabs pouring down bustling blocks, fast-paced pedestrians whizzing past on their way to marquee galleries and innovative cocktail bars and Times Square's neon lights flickering at all hours. And yet, the city's twinkling lights and chaotic corners also invite you to embrace every New York minute, explore every flourishing enclave and create your own urban adventure. There are virtually endless ways to occupy your time in the city that never sleeps, but before you leave, stop and look around — what's here today will be transformed into something bigger and better tomorrow.